IMS China Direct Marketing Gets the Mail Through
You Can’t
Afford to
Ignore China
You know that your global strategy for nurturing
emerging markets has to include China.
-
More than 4 times the population of the USA
9% average annual GDP growth for last 6 years
-
Becoming preeminent economic power of the
21st Century
But Direct
Mailing to
China has
its Problems
These include improperly translated and formatted
addresses, stale mailing lists, lack of local
response mechanisms, and lost returns.
- China Post translators write addresses by hand
in haste, leading to unsightly presentations,
inconsistency and numerous errors
- Mailing lists of Chinese prospects are often
wrong, with misplaced post codes, lack of
post codes and nonexistent street names or
house numbers
- Undeliverable items are marked up in Chinese
and sent back into the international postal
system, where they often get lost
- Response mechanisms are filled out in Chinese,
often incorrectly, and many of them are unusable
by general data bureaus
IMS China Direct is the Answer
We translate and direct inject mail in China with
a local postmark. This not only expedites handling
by China Post, but your recipients will appreciate
the feeling of reliability that a local look provides,
and they'll recognize that you have taken the time
to cater to them.
IMS China Direct Services include:
- Pre-mailing address verification service, so that
your list has all the information, in the proper format
- IMS translators, to ensure that your addresses
are understood at the local level
- Custom labels or inkjetting with your font and logo
- A local Chinese returns management service,
so that you actually get the returned mail and
can correct your list; we'll even redeliver the
corrected returns!
- Local response management, to make sure
responses are sent to the data bureau in
exactly the right format
- We can help supply local lists as needed
To connect with China, contact IMS today.
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International Mail : China Direct Service : Publication Service
Serving Canada : Domestic US Mail : Worldwide Courier & Freight
info@mailims.com
National Sales Office: 25 Corporate Drive, Suite 175, Burlington, MA 01803-4243. Phone 781.345.9965
National Sales Office: 1109 Saunders Court, West Chester, PA 19380. Phone 610.701.5831
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